I am worried about the sales of Japanese sake are very weak in these days.
I heard that the sale for Japanese Sake has dropped almost half compared with 10 year ago.
Especially young people don't want to drink Japanese sake due to several reasons.
The sake you can see in the picture is called "Hakkai-San".
It was very expensive sake before. The cost was 5,000 yen to 10,000 yen per 1.8L,
but current price is down to 2,000 yen.
It was very difficult to purchase this sake 10 years ago, due to shortage of stock,
however it is very easy to purchase with cheep price now.
I think why we can buy easily now is very few people only want to buy Japanese Sake.
Why Sales of Japanese sake is decreased, I personally think following reasons.
1. There many kind of alcohol , so everybody can choose their favorite alcohol.
2. Most of Japanese Sake is sweet compared with other alcohol,
so Japanese sake doesn't match current foods that young people want.
3. Japanese Sake matches only Japanese foods.
Today, I drunk Japanese Sake, because I found good fishes which match to Japanese sake.
I don't think to drink another sake if I have raw fishes.
Wine doesn't match any raw fishes.
I strongly hope, that young people drink Japanese sake and foods.